BETTER4U
BETTER4U (Preventing obesity through Biologically and bEhaviorally Tailored inTERventions for you) is a four-year Horizon Europe-funded project (2023-2027) that aims to develop comprehensive system of innovative, AI-based interventions to address and reverse obesity and weight gain in adults.

Over the past few decades, the prevalence of overweight and obesity has escalated, evolving into a silent global epidemic. According to the World Health Organization (WHO), these conditions are responsible for over 2.8 million deaths annually, with 1.2 million occurring in Europe alone.
To understand obesity, all determinants must be considered. These include well-established factors like genetics, eating patterns, physical activity, and sleep routines, as well as often overlooked aspects such as socioeconomic conditions.
The BETTER4U project approaches the issue from a multifactorial perspective, examining the root causes of weight gain in the general adult population and within specific marginalized groups. By doing so, the project aims to develop tailored, evidence-based digital interventions that empower individuals to adopt healthier lifestyles, ultimately contributing to longer and healthier lives.
Thus, BETTER4U plans to:
1) Conduct in-depth analyses of parameters potentially linked to the development of obesity, such as genetics, microbiome, socio-economic factors, geography, culture, and lifestyle.
2) Formulate a weight gain prevention intervention that incorporates technology-assisted real-time monitoring and tools (app and smartwatch) for delivering automatic and individualized feedback to participants. These tools will be powered by an AI model trained on data from pilot studies conducted across seven European countries.
3) Identify implementation barriers, facilitators, and outcomes with the aim of developing obesity prevention guidelines, applying a person-centered care approach.

The BETTER4U project consortium includes 28 partners from across Europe, Israel, and Australia. This diverse collaboration brings together health and technology researchers, legal and communication experts, and representatives from the European Association for the Study of Obesity (EASO).
̽»¨¾«Ñ¡ is one of the seven clinical sites responsible for conducting the pilot and evaluation studies, working in collaboration with Harokopio University of Athens (HUA)—which also coordinates the project—alongside Aristotle University of Thessaloniki (AUTH), Universidad de Navarra (UNAV), Uniwersytet SWPS (SWPS), Centro de Estudos e Investigação em Dinâmicas Sociais e Saúde (CEIDSS), Centre de Recherche en Nutrition Humaine Rhône-Alpes (CRNH RA), and the University of Cyprus (UCY).
PI at KI: Ioannis Ioakeimidis
Project manager at KI: Anna Ek